This strategy is the crux of successful Search Engine Optimization. Without writing 100 pages, let me explain to you why keyword text links are so powerful in the world of SEO with an analogy.
Say that you're a musician. You're sitting at a table with 8 other people in a restaurant.
The Waiter comes to the table, and after some pleasant banner, he asks, “So which one of you is the Musician?”
Six of your friends point to you, one friend points to your accountant, and your accountant doesn't say anything.
Who do you think the Waiter believes the musician is?
Even though your accountant is dressed in leather caps and has a pony tail (it's an off day for him) and LOOKS like a musician, the waiter just saw all of your friends “Vote” for you.
The question was “Who's the Musician” and the answer was 6 “Votes” for you and one Vote for your casual accountant.
The consensus is, you're the Musician.
In a way, that's exactly how Google works.
Your site can say whatever it wants to about itself. It can say that it's the best place to go for Power Drills – it can have pictures of Power Drills – it can have the words “power drill” all over the page…
But why should a Search Engine Spider believe that page? Where is its credibility? How do we know that the Power Drill site is telling the truth?
The point is, a Search Engine needs a “correlation” of opinions in order to fully determine what a web site is about – and how it should rank in its Search Engine Results.
A search engine, particularly Google, looks for this “correlation” of opinions in the form of links from other sites to your site. And more importantly, it looks to see what these links say about the site that they're linking to.
If 1,000 sites say that your site is about Power Drills, and 37 sites say that your competitor's site is about Power Drills, who do you think the Search Engine Spider is going to determine is more about Power Drills?
The one with more votes.
That's why it's important that you gather as many links to your site as possible. And while you're at it, make sure that those links “Say” or “Vote” for your site in the right way.
You don't want 1,000 sites pointing at your site with the keywords “Jim's Hardware.” (Well, I guess if you want to rank for the keywords “Jim's Hardware,” that's okay.)
But if you want your site to be ranked for “Power Drills,” make sure that those 1000 sites are “Voting” for your site with the words “Power Drills.”
It's as simple as that.
Just like High School, Search Engines will rank a site according to what kind of popularity a site has (Link Popularity) and what kind of Reputation your site has (what do the incoming links or “votes” say about your site?)
And that's the key. If you know how to get a ton of links, quickly, cheaply, and with the right Link Reputation, you can dominate the Search Engine Results pages.
Mission Accomplished.
Thanks for participating in our Stomping the Search Engine E-Course. If you're not already a Stomper customer, visit www.instantseoexpert.com to try it out for yourself. The Search Engine Stomper comes with a 100% 90 Day money back guarantee, so you can't lose. Try it for yourself and if you don't get great search engine results – and make a boatload more money online – send it back for a full refund.
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